Craobh — pronounced Kroov Scottish Gaelic for 'tree' · Named for where I live, on the edge of the Highlands The story behind the name ↓

Your Website Has Words Nobody Is Reading

Your Website Has Words Nobody Is Reading — Craobh Consultancy All Resources Website Copy · March 2026 Your Website Has WordsNobody Is Reading Matt Ward 6 min read Craobh Consultancy Jakob Nielsen at Nielsen Norman Group analysed over 45,000 page views and found that on an average web page, visitors read at most 28% of … Read more

This Is What Your Portfolio Really Is

This Is What Your Portfolio Really Is — Craobh Consultancy All Resources Portfolio · March 2026 This Is What Your PortfolioReally Is Matt Ward 7 min read Craobh Consultancy There is a question worth asking before you touch your portfolio: who is it for? It sounds obvious. But most photographers, if they are being honest, … Read more

The Truth About Social Media For Photographers

The Truth About Social Media For Photographers — Craobh Consultancy All Resources Social Media · March 2026 The Truth About Social MediaFor Photographers Matt Ward 8 min read Craobh Consultancy Let me say the uncomfortable thing first: your follower count means almost nothing to your bottom line. If that makes you defensive, it’s worth asking … Read more