Honest tools.
No fluff.
Free resources for photographers who want to think more clearly about their business.
10 Things Photographers
Get Wrong
A direct look at the ten most common mistakes photographers make running their business — from pricing to portfolio to the myths around social media. Not comfortable reading. Worth it anyway.
You’ll also be added to the Craobh mailing list. Unsubscribe at any time.
What Should You
Actually Charge?
Enter your income goal, number of shoots, and costs. The calculator tells you the minimum you need to charge per booking — and the recommended figure that builds in the buffer most photographers forget entirely.
Use the CalculatorYour follower count means almost nothing to your bottom line. Here is what social media is actually for — and why the photography industry has convinced you to spend time on the wrong thing entirely.
Read the postMost photographers are building the wrong portfolio. Not technically wrong — conceptually wrong. The difference between a portfolio that impresses and one that actually converts.
Read the postOn a 500-word page, visitors read about 100 words. The question is not how many words your website has. It is whether the ones that actually get read are doing any work.
Read the post