I will tell you what
is actually wrong.
One-to-one consultancy for photographers. I look at your website, your portfolio, your pricing, your positioning and your enquiry process, and I tell you specifically what needs to change. Then I help you change it.
Most photography business advice is rubbish.
The internet is full of courses from photographers who have never actually charged a premium price. They sell the idea of premium pricing because selling courses is easier than running a photography business.
Here is what they will not say: sometimes it is your photography. Sometimes the photography is good but the pricing is wrong. Sometimes the pricing is fine but your website kills every enquiry before it converts. You need someone who will actually look at your specific situation and tell you what the problem is.
If any of this sounds familiar.
You have done the work. You have followed the advice, rewritten your about page, posted consistently, maybe bought a course. And the enquiries are still not coming, or they are coming and not converting. That is not a motivation problem. That is a strategy problem.
Enquiries come in but they do not book. You are not sure why.
Enquiries are not arriving at all, even though you are doing everything you were told to do.
You bought a course. It did not change anything.
You know you are charging too little but raising your prices feels like a risk you cannot afford.
Something is wrong with your business and nobody will tell you what it is.
You are starting to wonder if this is going to work at all.
You do not need another course. You need someone who has built a photography business that actually works to sit down with you and tell you what is wrong with yours.
I am Matt.
I started like most photographers do. Too many shoots, not enough money, working constantly. Over time I worked out what was actually wrong, narrowed down to elopements in the Scottish Highlands, and built a business with elopement packages starting at £5,000.
Between 2022 and 2025, The Sassenachs — the business I run with my wife Jodie — turned over £532,265. That is verified across two CRMs and I will show you the numbers if you ask. We did it with about 2,000 Instagram followers, no Facebook page, no TikTok, no ads, and no vendor partnerships.
I am not selling you a system. I am offering to look at your business, tell you what is wrong, and help you fix it.
The numbers.
Verified across two CRMs. Available on request. This is the business Craobh is built on.
Our elopement packages start here. We have consistent demand at this level. See for yourself on the website.
We posted about a dozen times a year. Never ran an ad. The business does not need an audience. It needs the right clients finding it through search and word of mouth.
You will be told that all of these things are essential. They are not.
What happens when you get in touch.
We talk.
A free 15-minute call. I want to know what is going on with your business, and you want to know if I can actually help. If I cannot, I will say so.
I audit your business.
Before every session I go through your website, SEO, portfolio, pricing, positioning and enquiry process properly. Screenshots, data, specific observations. Not a skim.
We work through it.
90-minute video call. I show you what I found, we talk about what to do about it, and you leave knowing exactly what to change and in what order.
You get a written plan.
After every session, a written document covering what we agreed. Specific to your business, not a template.
You do not need 3 enquiries a day.
That is actually a problem.
If you are getting flooded with enquiries, your website is not filtering properly. The right message should put the wrong people off as efficiently as it attracts the right ones.
What it costs.
No countdown timers. No “only 3 spots left”. The price is the price.
- Full Craobh Audit before the call
- One 90-minute video call with findings and evidence
- Honest assessment of what is and is not working
- Written action plan within 48 hours
- Full Craobh Audit before every session
- Three 90-minute video calls over six weeks
- Strategy and implementation review across all three
- WhatsApp access between sessions
- Written action plan after each session
- Full Craobh Audit before every session
- Six 90-minute video calls
- Full business restructuring: brand, pricing, positioning, marketing
- Priority WhatsApp access throughout
- Review session at 12 months
Not sure which one? Book the free call and we will work it out.
Not ready to commit? Start here.
The Honest Guide to Getting Booked
The actual reasons photographers are not getting booked, and what to do about each one. Seven emails over seven days. You will know by the second email whether it is worth your time.
Send me the guideWhat Should You Actually Be Charging?
Put in your costs and what you want to earn. The calculator tells you what you need to charge per booking and how far off you currently are.
Use the calculator10 Reasons You’re Not Getting Booked
Direct and specific. We ask for your email to send it. You will also get occasional follow-ups worth reading. No daily emails.
Download PDFYou are probably wondering.
No. There is no course, no pre-recorded content, no cohort. Every session is live, one-to-one, on video call, and structured entirely around your business.
Then I will tell you that, and we will work on it. We go through your galleries together, work out what is genuinely strong, and build a portfolio that does a better job of selling you. A portfolio is not your best work in a folder. It is a case for why someone should hire you specifically.
Mostly, but the principles apply to most creative businesses. Videographers, illustrators, artists. If you are a creative professional who is undercharging or underbooked, the conversation is worth having. Book the discovery call and we will know quickly whether it is a good fit.
No. “Luxury” is a word coaches use more than clients do. The goal is to find the people who value your work, charge them a fair price for it, and stop competing with photographers who are undercharging. That is not luxury. That is just a properly run business.
If you implement what comes out of the sessions, it pays for itself within one or two bookings at a proper price. The better question is whether you can afford another year of undercharging.
That is what the free call is for. If I do not think I can help, I will say so. I would rather turn work away than take a fee and underdeliver.
Depends on how fast you act on it. Some photographers make changes between session one and two and see an immediate difference in enquiry quality. You will leave every session knowing what to do. The doing is on you.
Book the call. It is free and it takes fifteen minutes.
If it is not the right fit, you will know by the end of the call. So will I.
Occasional emails.
Only when there is something worth saying.
Writing on pricing, positioning, portfolios and running a creative business properly. Not weekly. Not promotional. Just useful.
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